When people think about fitness, the first thing that usually comes to mind is physical transformation—losing weight, building muscle, or achieving that dream body. But for many, fitness is much deeper than just appearances. It is about building strength, resilience, confidence, and most importantly, creating a lifestyle that is sustainable. For Shira, a 22-year-old certified personal trainer based in Dubai, fitness is more than a career—it is a life mission shaped by her own personal journey.
From Struggles to Strength
Shira’s path to becoming a personal trainer was not straightforward. Like many, she struggled with body image and eating disorders in her early years. Obsession with the number on the scale left her frustrated, drained, and disconnected from true wellness. However, everything changed when she discovered the world of fitness five years ago.
For Shira, fitness became more than just working out—it became a healing process. She learned how to move her body with intention, fuel it with the right nutrition, and most importantly, shift her mindset. Fitness was no longer about punishment; it became about empowerment. With consistency, learning, and dedication, she not only transformed her own body but also her mental outlook on life.
This transformation gave Shira a new purpose: to guide others who may be struggling with similar challenges. She knew she wanted to dedicate her life to fitness—not just for herself, but to help people unlock their best version.
Building Knowledge and Expertise
Passion alone wasn’t enough for Shira—she wanted to have the right tools and qualifications to truly support her clients. That’s why she invested time and effort into studying fitness, nutrition, and the psychology behind motivation. She believes that transformation is not just about the body, but also about the mind.
Understanding how to create motivation, how to make fitness enjoyable, and how to help clients stay consistent are skills that Shira has mastered. Her professional training, combined with personal experience, allows her to create a unique coaching style: one that is tough when needed but always supportive and caring.
Training Philosophy
Shira’s approach is simple yet powerful: results come from a mix of personalized workouts, proper nutrition, and accountability. She believes that there is no “one-size-fits-all” plan. Each client is different, with unique goals, lifestyles, and challenges. That’s why she customizes every program—whether it’s for weight loss, strength training, endurance, or overall fitness.
Her clients often say one thing: “Working with Shira is challenging, but worth it.” She pushes them to go beyond their comfort zones but does so with empathy and encouragement. Shira describes it best:
“During a workout, it may feel like hell. But afterward, you’ll feel unstoppable. My role is to make sure you get there and keep going.”
Online and Offline Coaching
Living in Dubai, Shira offers offline (in-person) training sessions for local clients. However, understanding the demand for flexibility, she also provides online coaching for clients around the world. Through video calls, personalized plans, and constant support via WhatsApp and email, her online clients receive the same level of attention and accountability as those she trains in person.
With a streamlined booking system, clients can easily schedule sessions at their convenience, whether they prefer early morning workouts, evening sessions, or structured weekly plans.
What Clients Say
Testimonials from Shira’s clients highlight her dedication and effectiveness:
“I struggled with weight my whole life, but Shira’s program made it simple and sustainable. The results changed not only my body but also my mindset. Truly life-changing!”
“Shira made fitness simple and sustainable. Her guidance and support kept me consistent, and the workouts fit perfectly into my life. I feel stronger, healthier, and more confident. Highly recommended!”
These stories reflect the real impact Shira has on her clients—not just physically, but mentally and emotionally too.
Why Choose Shira?
Choosing a personal trainer is about more than just hiring someone to tell you how to exercise. It’s about finding a coach who understands your journey, respects your challenges, and is genuinely invested in your success.
Shira brings:
Experience and Empathy – Having gone through her own struggles, she relates deeply to her clients.
Professional Knowledge – Certified training and a strong understanding of fitness, nutrition, and motivation.
Flexibility – Options for both online and offline training, making fitness accessible for everyone.
Accountability and Support – A trainer who shows up 100% and expects the same from you.
Get Started Today
If you’re ready to transform your life, Shira is here to guide you every step of the way. Whether you want to lose weight, gain strength, or simply build healthier habits, her coaching will help you achieve results that last.
You can reach Shira directly via:
đź“§ Email: shiraoradar@gmail.com
📱 WhatsApp / Phone: +971 58 570 8848